Description In Latin America, coffee farms are often run by families, with their own homes on the same land where their coffee grows. Weâ€ve sipped coffee with these farmers for decades, sitting on their verandas, overlooking the lush beauty of the coffee trees rolling out in the distance. Most times it was a lightly roasted coffee like this one. It took us more than 80 tries to get it right—mellow and flavorful with a nice softness.