The Importance of Brand Awareness and How Guernsey Can Help
Brand awareness, put simply, is a measure of how familiar consumers are with your business. Brand awareness has an enormous impact on consumer decision making and influences how your customers think about your products or services. Properly applied, the tools of brand awareness can increase the level of trust that people have in your brand, and that trust can help you turn newcomers into repeat customers. Focusing time, money, and energy promoting your brand is a surefire way to begin to increase market share and sales for your business.
At Guernsey we help you make the most of your efforts, and turn your investment into potential growth through the design, production, and application of our high-quality Promotional Products. Our team has over 30 years of experience in the industry, and we are committed to finding the most cost-effective way to promote your brand.
Why Promotional Products?
We want to be the source for everything in your office. From paper towels to office furniture, we want to be the solution to every problem. We consider ourselves consultants, and are invested in the growth and prosperity of your business. That’s why we work with our customers to create the best promotional products on the market. Our team of promotional product strategists will work with you to determine exactly what will give you the boost you need to take your business to the next level.
There are dozens of tried-and-true products you can use to promote your brand. Perhaps you want something simple to hand out at the upcoming conference and need pens and pads of paper printed with your company logo. A reusable tote bag with your logo, business name, or motto on it attracts eyes at the grocery store, mall, airport, and anywhere else people might carry bags, while sending the subtle message that your business is committed to conservation.
A useful promotional product fills a need for your customer while reinforcing your brand as strong and dependable. Everyday items like key chains or phone cases provide comfort, security, and an opportunity to imprint your brand dozens of times a day. A personalized jump drive or phone charger will keep your customers connected, moving, and remembering how helpful your business is.
Customization Means Anything is Possible
When it comes to Guernsey and promotional products, the sky’s the limit! Our consultants will take your budget, vision, and timeframe into consideration to create “the best product at the best price point” for your business. Guernsey will work directly with your company’s marketers and designers to come up with the promo product of your dreams. Once everything has been approved the production process begins and you’re on your way to boosting your brand!
Create Your Own Online Gift Shop
For those who would like to add an online gift shop for their business, we have the solution to that too! Create a personal showroom website, featuring the apparel and promotional products you have selected for your business. Many businesses who have their employees in uniform find it helpful to create an online resource for managers to order apparel for new employees. Other businesses fill their online gift shops with branded everyday items like phone chargers and key rings. Whatever your vision, Guernsey will create the online gift shop that is best for you.
Visit our website to learn more about our Promotional Products and how to boost your brand awareness to place your order!
E-Comm Manager - Online ordering and Technology
Jacob started at Guernsey in 1999 pulling and packing orders in the warehouse and over the years has worked in many different parts of the Guernsey operation before ending up in the IT department with a focus on E commerce. Jacob enjoys smoking and grilling delicious meals and can be found doing either at any time of year.