The use of branded merchandise has long been recognized as an effective means of creating a lasting impression and nurturing brand loyalty among consumers. The trends in this area are rapidly evolving, and one of the most prominent trends in 2024 is the focus on sustainability.
As people become more environmentally conscious, the shift towards living an eco-friendlier and more sustainable lifestyle has grown exponentially. Consumers are increasingly aware of the environmental impact of their purchases and are seeking out products and companies that align with their values. The demand for branded merchandise with a low environmental impact has surged as more companies and consumers alike expect branded products, gifts, and packaging to be eco-friendly.
Brands that offer eco-friendly merchandise, such as products made from recycled materials or biodegradable items, are not only fulfilling their responsibilities towards the planet but are also appealing to a growing demographic of environmentally conscious customers. With that in mind, are YOU thinking ‘sustainability’ when it comes to your promotional products and apparel?
In the context of branded merchandise and gifting, sustainability involves a variety of environmental factors such as carbon emissions, water usage, and recyclability. Sustainability involves meeting the present needs without sacrificing the ability of future generations to meet theirs. In layman’s terms, it means we don’t waste so many resources now to a point where there is nothing left for tomorrow.
For brands to be sustainable, they must consider the entire lifecycle of their products – from the materials’ sourcing to the end-user experience. To achieve this, eco-friendly packaging materials must be utilized, suppliers must be collaborated with in merchandising strategy, and energy-efficient transit must be employed along with low- or zero-waste packaging.
Sustainable Trends to Watch
Products made from biodegradable or compostable materials like bamboo, organic cotton, hemp, and mushrooms, or of recycled plastic (this includes textiles)
Products build to last longer and be easier to repair
Products made and sourced locally
Products that use recycled water in their manufacturing
Sustainability reporting will also become standard practice.
To get your green on, focus on the following popular trends when looking for sustainable promotional products and apparel:
Single-use but earth-friendly products
High-end products meant to be kept
Products made from recycled and/or biodegradable/compostable materials
Products Made from Recycled Materials
More and more brands are creating their products from recycled materials, minimizing their environmental impact by taking items such as single-use plastics and turning them into clothing and other products. Show your clients, customers, and employees that you’re committed to keeping your carbon footprint small with promotional products from our catalogue.
Nike® Team rLegend Tee
Koozie® 40 Oz. Big Recycled Tumbler
The North Face® Classic Cap
Recycled Marine Bound JournalBook® Set
Port Authority® Eco Blend Canvas Tote Bag
Products Made from Biodegradable Materials
Promotional products made from biodegradable materials are made to break down through natural processes, which means they decompose without leaving toxins behind. Some materials to look for are compostable paper bags such as those made of natural kraft paper, or clothing made of cotton, hemp, bamboo, or jute. Check out some of our favorites below.
18 Oz. Wheat Cup w/Handle
Eco Friendly Clear Toiletry Bag
Wheat Straw Box With Mints
Eco Friendly Bamboo/Wheat Straw 4-in-1 Cable
Deluxe Golf Tees, Ball Marker & Divot Tool Set
Worried about putting too many promotional pens and pencils out into the world? Consider putting a TerraCycle’s Pens, Pencils, & Markers Zero Waste Box in your office. This box is used to collect old writing tools, which are then shipped back to TerraCycle, which then sorts and recycles the accepted waste into new products and materials.
Environmental considerations are no longer an optional extra for businesses. It is now essential for companies of all sizes to adopt environmentally friendly practices. However, promotional products are often seen as cheap and disposable items that end up in landfills. How can they remain useful while not creating more waste?
Guernsey can help you find the perfect eco-friendly promotional options for your clients, customers, and employees that help you shrink your environmental footprint while still ensuring your brand grows.