The beginning of Thanksgiving marks the beginning of the winter holiday season. Often, the holiday season makes many begin to think how they can give back. Personally and professionally people and organizations are reaching out to others in need during the holiday season. Here at Guernsey, Inc. we have a different approach, the season of giving back should be all year long! Our business model encompasses a very important core value – corporate social responsibility.
What is Corporate Responsibility?
To break it down for you, corporate social responsibility is defined as, “a self-regulating business model that helps a company be socially accountable.”1)http://www.investopedia.com/terms/c/corp-social-responsibility.asp Nowadays, it’s not just about the products and services you offer, it’s about the core values your company stands by. Let’s take a look at five approaches your office can take in helping others all year long.
Responsibility to Employees
Good old-fashioned honesty will never let you down. A transparent workplace is vital in nurturing a field of openness. Set aside a time for Q&A sessions, it will give opportunity for your employees to ask anything and everything—and you’ll likely learn something useful. Don’t beat around the bush, have a chat today.
Different perspectives make for better, stronger teams. HR may be worried about increasing diversity in hiring, but what are you doing to nurture it as part of the culture? When’s the last time your workplace celebrated Chinese New Year, Hanukah or Diwali? Plan out a new holiday or event to celebrate, it will give everyone a reason to be excited.
Responsibility to the Community
Climate change and global warming have been hot topics recently. (Get it?) The goal is to reduce our carbon footprint and add the term “eco” in front of everything possible. Apart from the usual things like recycling, try powering it down. Turn off electrical products that are not in use and let Mother Nature shine through.
Philanthropy isn’t just about money – donating time or expertise is equally, if not more, valuable! First, find a charity that aligns with your brand. Once you got that narrowed down, look at ways your company can help. An excellent choice in executing this is volunteering. Not only are you giving back to your community, donating time can increase employee retention and bring teams closer together. It’s a win-win situation.
This just in, a blizzard hits Southern Virginia creating havoc and leaving many homeless. What do you do? Be the first to initiate aid to those in need. Send over relief and relay messages to your customer base using e-mail and social media. The bottom line is – “We’re here for you.”
Although this information may seem a bit redundant, the underlying message here is support. Corporate responsibility can be looked at in many different ways. In years to come, look out for pioneers to take on new approaches into corporate responsibility. Here at Guernsey Inc, we strive to do things right the first time. Interested in working with us? Let’s chat! We won’t bite.
When Savannah isn’t developing marketing strategy or building out experimental ventures for Guernsey, you can find her traveling, eating, reading, watching classic movies, eating, doing yoga, or watching terrible reality television. Also eating is a favorite pass time. Sometimes she writes blog posts about how to work better, faster, stronger and generally live your work life like a Kanye song.